Questions you might have.
Absolutely not. We despise the shared lead model. We build 1:1 Acquisition Systems. This means every ad, every funnel, and every lead belongs 100% to you. We do not resell data. When a prospect opts in, they are expecting a call from your agency, not five others.
Because "Safe Scale" requires manual oversight. Unlike generic agencies that use "set and forget" software, we manually review your compliance logs, ads, and many other important metrics daily. We function as your CMO, and we cannot maintain our quality standards with hundreds of clients.
Most agencies optimize for "Leads" (which often means junk). We optimize for "Shows" and "Policies". Furthermore, most agencies ignore compliance until you get a fine. We build your campaigns on with Agency Compliance System from Day 1, ensuring you grow without risking your license.
We are marketers, not lawyers, so we cannot provide legal guarantees. However, our "Insurance RegShield" framework is designed to minimize risk by strictly following the 2025 TCPA/FCC guidelines, documenting consent, and navigating ad platform-specific rules. We lower the probability of a violation significantly compared to generic marketing.
We use AI as an analyst and a monitoring tool, not as a replacement for human strategy. We use AI to analyze data and scan for compliance risks, but a human expert reviews every piece of copy and every strategy before it goes live. We use technology to protect you, not to cut corners.
We handle the heavy lifting: the tech build, the ad management, and the optimization. Your job is to close the deals. However, we do require you to help us make this system work by updating us on closed deals and helping us develop your unique story the way you want it.
Our protocol is a 12-week cycle. Weeks 1-3: Audit & Infrastructure Build & Launch. Weeks 3-12: Optimization & Scale. You will see new appointments shortly after the initial launch, but the "predictable system" matures by week 12.
Our "10 Seat" system is designed for agencies with teams (usually 6-15+ employees) who can handle an increased number of quote-ready opportunities. If you are a solo agent, this volume might overwhelm you. However, you can still download our free Insurance RegShield Guide to protect your current operations.
We don't optimize for "Cost Per Lead" because that is a fragile metric. A $2 lead that never answers the phone is expensive. A $50 lead that buys a policy is cheap. We focus on Cost Per Show and Cost Per Bound Policy.
We require an initial 12-week commitment because it takes time to build a compliant, optimized engine. After that, we operate on a performance basis. We believe we should re-earn your trust by providing you with great results.
Because realistic results require realistic fuel. We recommend a minimum ad spend (paid directly to Meta/Google) to generate enough data for the MXK Way to work. If your budget is too low, the math simply won't work, and we’d rather tell you that upfront.